Custom silicone rubber bracelets first made a splash with Lance Armstrong's "Live Strong" cancer wristbands -- which distributed over 40 million. At that time, silicon awareness bracelets were used primarily for charitable causes and various fund raising events. A charity or non-profit organization would sell these bracelets to raise money for cures for diseases and other illnesses, such as breast cancer. However, now these silicone wristbands have developed uses beyond mere charities and NPOs. As a matter of fact, the bracelets are beginning to integrate into our day-to-day lives.

Schools, fraternities, churches, clubs, social groups, you name it -- they are all beginning to use customized silicone bracelets to identify themselves to the public. These bracelets shout many things to an onlooker. They state what causes the wearer openly supports and/or what group of people he belongs to (clubs, churches, fraternities, organizations, etc.).

The reason these bracelets have so much appeal is likely due to the personalization options. Any group, club, or organization can easily have their message, symbol, and/or colors embroidered into the wristband. This makes it easier for them to identify one another, thereby making it a perfect accessory for members of exclusive clubs and fraternities. Custom silicone rubber bracelets can also be frequently seen during special sporting events and during town assemblies.

Personalized silicon bracelets are quickly becoming regular fashion accessories as well. Because they can come in a wide variety of colors, styles, and sizes, these silicone wristbands can virtually go with any fashion ensemble. And considering the fact that they are very cheap to buy, ranging anywhere from $1 to $5, most people don't hesitate to get several bracelets that differ in both color and style.

These custom silicone rubber bracelets are so versatile and widely used that it won't be long before we see large corporations jumping onto the silicone bracelet bandwagon.